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Maxon Cinema 4D Selected by SPI for its Production Pipeline
Posted by: amigo
Source: Press Release
 Date: Mon Mar 08 2004
Los Angeles, CA - March 8, 2004 - Sony Pictures Imageworks, award-winning visual effects and character animation company, has chosen CINEMA 4D as a component for integration into its Matte Painting production pipeline. The award-winning software, produced by MAXON, developer of professional 3D solutions, is used for modeling, animation and rendering in the computer animation environment.

Imageworks chose MAXON's software after testing CINEMA 4D in the production environment and recognizing the benefits of its creative workflow, superior toolset, and unprecedented stability. Another advantage is the seamless integration with other industry leading software such as Adobe After Effects and MAXON's 3D painting program BodyPaint 3D, also in use at Sony Pictures Imageworks.

"MAXON is serious about their artist-oriented philosophy, and they have completely transformed our workflow for 2 1/2D and 3D matte paintings as a result. While the 3D option has always been one we have used in the past, we are now able to output complex shots with a speed I had never seenpreviously in my experience with other software packages," said Ivo Horvat Senior Lead Matte Artist of the Sony Pictures Imageworks Matte Painting Department.

"Having one of the world's premier visual effects companies acknowledge our products as an integral part of their workflow is an tremendous endorsement. It validates what we have always known; our products stand up to the best animation packages on the market," said Paul Babb, President and CEO at MAXON Computer, Inc.

MAXON's product line is highly recognized for its creative flexibility, fluid productivity and fiscal sense. Since its introduction to the U.S. market six years ago, MAXON has gone from a virtual unknown in the industry to a rank of third among 3D content creation software producers, according to The Roncarelli Report on the Computer Animation Industry. MAXON's products have received countless awards and have been widely adopted in the film, television, science, engineering and educational markets

ABOUT SONY PICTURES IMAGEWORKS

Sony Pictures Imageworks Inc., is an Academy Award�-winning, state-of-the-art visual effects and character animation company dedicated to the art and artistry of digital production and character creation. The company has been recognized by the Academy of Motion Picture Arts & Science with nominations for its work on "Spider-Man," "Hollow Man," "Stuart Little" and "Starship Troopers" and was awarded an Oscar� for the CG animated film "The ChubbChubbs." Imageworks continues to raise the level of standards in the visual effects and character animation businesses, becoming a major force in the industry by providing leading edge technology to its world class artists.

Additional credits include "Fifty First Date," "Big Fish," "The Matrix Revolutions," "The Haunted Mansion," "Seabiscuit," "Bad Boys 2," "Charie's Angels; Full Throttle," "The Matrix Reloaded," "The Lord of the Rings: The Two Towers," "Stuart Little 2," "Harry Potter and the Sorcerer's Stone," "Cast Away," and "Contact."

Imageworks is currently in production on "Cursed," "The Forgotten," "Aviator," "Spider-Man 2," and "The Polar Express" and the recently
announced "Open Season," the first all CG animated film from Sony Pictures Animation featuring the vocal talents of Martin Lawrence, Ashton Kutcher and Debra Messing.

Sony Pictures Imageworks is a division of Sony Pictures Digital, which oversees the digital production and online entertainment assets of Sony Pictures Entertainment.


Related Links:
MAXON website


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