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 SPI Chooses NXN alienbrain VFX Posted by: amigo
Source: Press Release
Date: Mon Jan 27 2003
Sony Pictures Imageworks Chooses NXN alienbrain VFX For Studio-Wide Asset
Management. NXN Software's digital infrastructure to speed up production cycles for animation features and visual effects projects like The Amazing Spider-Man.
27th January 2003 - NXN Software, the leading supplier of asset management
solutions for the digital entertainment and computer graphics industries,
today announced that Sony Pictures Imageworks is implementing NXN alienbrain
VFX for the production of visual effects, digital character animation and
full-length CG motion pictures. NXN alienbrain VFX, the first commercial
digital asset and production management system specifically designed for
high-end computer graphics projects, will be integrated into Imageworks'
production pipeline for such upcoming films such as The Amazing Spider-Man
and The Polar Express.
"Sony Pictures Imageworks continues to redefine the role of digital effects
in feature films," said Tim Sarnoff, president of Sony Pictures Imageworks.
"When we bring a filmmaker's vision to the screen, we work with a vast
amount of digital assets. Tracking the asset flow throughout production
with NXN alienbrain VFX will enable us to make these groundbreaking films
more efficiently."
Studio-wide asset management
Sony Pictures Imageworks deploys NXN alienbrain VFX studio-wide to track
motion capture data, 3D models, rendered film clips and digitised
live-action plates in upcoming productions. NXN alienbrain VFX enables
Imageworks' teams to track the dependencies between scenes, models and
textures, manage large amounts of film frames efficiently and optimise
versioning and archiving for all digital assets. In addition to the core
asset management functionality, Imageworks will also use NXN alienbrain VFX
to enhance existing systems, like those used for review and approval during
the film studio's daily screening sessions.
"In order to make our high-end visual effects and computer animation
production even more efficient, Imageworks is integrating NXN alienbrain VFX
tightly into its production pipeline, combining NXN's solution with our
proprietary production management and compositing systems," said Bill
Villarreal, vice president technical operations at Sony Pictures Imageworks.
"NXN's impressive CG asset management capabilities will help us increase
productivity and reduce time spent on the workflow management tasks."
Gregor vom Scheidt, chief executive officer and founder of NXN Software,
said: "Sony Pictures Imageworks' decision for NXN alienbrain VFX is proof
of the fact that the diverse challenges of asset management for the whole
range of visual effects, digital character animation and full-length CG
feature films can now be met by a single commercial system."
Manage film assets throughout production
Based on the asset management technology of NXN alienbrain, NXN alienbrain
VFX was specifically adapted for computer animated feature films and
high-end visual effects productions. It is a terabyte-scalable system for
large teams in heterogeneous hardware environments. In contrast to
traditional asset management systems that focus primarily on archiving
completed assets, NXN alienbrain VFX helps teams manage their digital assets
from concept to completion.
About Sony Pictures Imageworks
Sony Pictures Imageworks is an award-winning state-of-the-art visual effects
and animation company dedicated to the art and artistry of digital
production and character creation. With Academy Award nominations for its
work on "Hollow Man," "Stuart Little" and "Starship Troopers," Imageworks
has become a major force by providing leading edge technology to its world
class artists. Imageworks produced extensive visual effects work on the
international hits "Spider-Man" and "Harry Potter and the Sorcerer's Stone"
as well as recent releases "The Lord of the Rings: The Two Towers," "I Spy,"
"Men in Black II" and "Stuart Little 2." Imageworks is currently in
production on "The Matrix Reloaded," "Charlie's Angels: Full Throttle," "Bad
Boys II," "The Polar Express," "Haunted Mansion," "Big Fish" and "The
Amazing Spider-Man."
Imageworks recently produced and released its first original all-CG animated
short, "The ChubbChubbs," seen on more than 2500 screens with "Men in Black
II" and "Stuart Little 2." "The ChubbChubbs" was honoured with major awards,
being named Best Animated Short Film at the Los Angeles International Short
Film Festival and Best Short Film at LEAF (London Effects and Animation
Festival) and AEAF (Australia Effects and Animation Festival).
Imageworks is a key component of Sony Pictures Digital (SPD), which oversees
Sony Pictures Entertainment's digital production and online entertainment
assets.
About Sony Pictures Digital
Sony Pictures Digital, an operating unit of Sony Pictures Entertainment
(SPE), oversees the activities of SPE's digital production and online assets
including Sony Pictures Animation, Sony Pictures Imageworks, Sony Online
Entertainment, Sony Pictures Digital Networks Division which includes
SoapCity, Screenblast, the studio's online promotional arm SPiN, and the UK
interactive television service GoPlayTV. Sony Pictures Digital focuses on
three areas: 1) producing and developing visual effects, digital character
animation and full-length CG motion pictures; 2) developing new forms of
online content, games and interactive programming; and 3) leading SPE's
efforts to provide online, open-access video-on-demand, interactive and
wireless entertainment. For additional information, please visit
www.sonypictures.com
About NXN Software
NXN Software (http://www.nxn-software.com) is the leading supplier of asset
management systems for the digital entertainment and computer graphics
industries. NXN products provide designers, programmers and project
managers with a powerful framework to manage all assets throughout the
development process. Companies using NXN Software include many of the
world's most renowned entertainment studios, such as Sony, Electronic Arts,
LucasArts and Infogrames. NXN Software has offices in Los Angeles, Paris,
London, Munich and Tokyo.
Related Links: NXN Software websote
Sony Pictures Imageworks website
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