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 The Mill Exits Feature Film Effects Posted by: Schloerby
Source: VFX Pro
Date: Tue Nov 19 2002
The Mill announced that it is realigning the company�s investment to expand exclusively around its core advertising business. This will mean an exit from feature film visual effects and a refocus of Mill Film technology into advertising.
Mill Film was set up as a division of The Mill in 1997 to apply advertising visual effects skills to feature film. Four years later Mill Film UK became the first British visual effects company to win an Academy Award when they took home an Oscar for their work on "Gladiator." The core Mill Film team of 35 people has been regularly increased to around 150 via a freelance talent-base.
"Mill Film has been a creative and commercial success," said Robin Shenfield, CEO of The Mill. "However film is a volatile business that requires both scale and continuous investment. It is hugely dependent on USA studios bringing work to the UK to take advantage of tax breaks. So we have decided to focus our energies and future investment on our core business, advertising."
Related Links: The Mill
VFX Pro article
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