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News Heading

Category Icon
IRIDAS to Present All-New Product Line-up at NAB
Posted by: amigo
Source: Press Release
 Date: Wed Apr 13 2005
Munich, Germany - April 13, 2005 - IRIDAS, a leader in uncompressed playback
and metadata-based color correction technologies, will present a full
line-up of new products at NAB 2005 including FrameCycler Digital Daily
System (DDS) 3.5, FrameCycler Professional 3.5, SpeedGrade DI, and
SpeedGrade On Set. The SpeedGrade products represent both ends of the
world's first unbroken color pipeline from filming through postproduction
and finishing. FrameCycler is the first 2K playback technology to run on the
Windows, Mac, and Linux platforms.

While all IRIDAS products operate as stand-alone applications, they are
designed to work within a pipeline, alongside other applications.
FrameCycler Professional 3.5, for example will be demonstrated with Shake
integration on Mac OS X systems at the Apple booth. And both of the new
FrameCycler 3.5 products are able to playback calibrated, color corrected
sequences from SpeedGrade on any NVIDIA FX graphics card-equipped
workstation.

"IRIDAS products leverage the latest capabilities in NVIDIA Quadro graphics
hardware, putting pixel shader technology to excellent use in film and video
postproduction work," said Jeff Brown, general manager of professional
products at NVIDIA. "SpeedGrade and the new FrameCycler products open up a
whole new world of possibilities in color correction on full resolution
digital intermediates"

"FrameCycler DDS is a cut above the competition; it's fast, and saves us a
lot of time," said Brett Feeney, Digital Supervisor at Animal Logic which
has completed VFX work on Hero, The Matrix, The Matrix Reloaded, Moulin
Rouge and many other feature films.

"Adding FrameCycler and SpeedGrade support to our cineSpace calibration
system was an obvious move," said Didier Elzinga, CEO of Rising Sun
Research. "These applications are at the heart of so many of our clients'
pipelines and IRIDAS just keeps pushing the technology forward."

IRIDAS products will be at several exhibits at NAB 2005: Apple will present
FrameCycler Professional 3.5 at their booth and FrameCycler DDS 3.5 in their
demo suites; IRIDAS will present a fully equipped demo pod at the nVidia
booth along with a demo suite at the Las Vegas Hilton. IRIDAS partners,
including DVC, Ciprico, Arri, Kinetta, and others, will also feature IRIDAS
technology at the show.

The NAB 2005 exhibition runs from April 18 - 21, 2005 at the Las Vegas
Convention Center. Come see IRIDAS at booth SL5501 (nVidia exhibit) or call
(818) 951-8927 to make an appointment at the IRIDAS suite. Visit
www.iridas.com for more information.

About IRIDAS

IRIDAS first introduced uncompressed real-time playback in 2001. It
continues to be the leading developer of resolution-independent playback and
non-destructive color grading technologies for film, broadcast,
entertainment, and scientific research. IRIDAS' SpeedGrade, FrameCycler, DDS
(Digital Daily System), and others applications are used by most major
animation and post-production houses including Animal Logic, Industrial
Light and Magic, The Moving Picture Company, Warner Bros. Feature Animation,
ReelFX, and many others. IRIDAS was founded in 2000 and is an independent,
privately held company headquartered in Munich, Germany.


Related Links:
IRIDAS website


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