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Kodak and Stereomedia Demonstrate 3D Stereo Imaging
Posted by: amigo
Source: Press Release
 Date: Tue Aug 10 2004
Los Angeles, CA - Aug. 10, 2004 - Eastman Kodak Company and Stereomedia Productions, a leading producer of 3D stereo content, will conduct demonstrations of 3D stereo imagery on the show floor at SIGGRAPH 2004, in the Los Angeles Convention Center, from August 10-12. The Kodak 3D Stereo Display(TM) system, the industry's leading autostereoscopic system, will display stereo images produced by Stereomedia during the SIGGRAPH exhibition, highlighting the Kodak display's ability to produce superior stereo imagery with high resolution. The demonstrations will take place at the Kodak booth #1162 at SIGGRAPH.
Visitors to the Kodak booth at SIGGRAPH will view, on the Kodak 3D Stereo Display, Stereomedia content that includes live concert footage, shot with the 3D Ikegami LK-33 video camera system.

The Kodak 3D Stereo Display, which can be comfortably viewed without special glasses or filters, is ideally suited to graphics-intensive applications for customers in industries ranging from military and government to oil & gas exploration to health imaging and industrial CAD/CAM visualization.

"Customers who require 3D stereo displays frequently are viewing real-time stereo imagery, and we wanted to illustrate the comfort, ease, and high quality of this system for SIGGRAPH attendees," said Lawrence Henderson, vice president and director, new business ventures, Eastman Kodak Company. "We are pleased to be working with Stereomedia on this demonstration, as they have had a long history of developing specialized content and technology solutions for a wide range of 3D stereo applications, ranging from medical to entertainment."

"The Kodak system is a milestone in 3D stereo display, effectively making 3D viewing more like 2D, in its simplicity of design and comfortable viewing experience," said Anthony Coogan, founder and executive producer of Stereomedia. "Any application that requires 3D stereoscopic images will have a standard method of display with this system. We look forward to further work with Kodak in this area."

At SIGGRAPH 2004, Kodak will also preview its next-generation Kodak 3D Stereo Display system. The new system - which is comparable to having an IMAX(R) movie theater in a desktop display - will be available for customers in October. Kodak will take orders for the new system at SIGGRAPH. To view the Kodak 3D Stereo Display system at SIGGRAPH 2004, visit the Kodak booth #1162 in the Los Angeles Convention Center.

The new version of the Kodak 3D Stereo Display incorporates the Kodak Monocentric Optics System(TM), a recent innovation from Kodak that enables concentrated brightness, as well as an ergonomic design, and a more compact, mobile footprint. Unlike many other stereoscopic display systems, the Kodak 3D Stereo Display does not require a dim lighting environment, and can be used with normal office lighting. Kodak's unique design creates a quick easy method of locking in on a "sweet spot" so that viewers can spend more time viewing critical data without suffering eyestrain or loss of image resolution.

The Kodak 3D Stereo Display system is an initiative of the Kodak New Business Ventures Group. For more information, visit the Web site at http://www.kodak.com/go/3d.

How it Works

The user sits in front of a system that creates a virtual image of two high-resolution LCD displays, one for each eye. The user looks into two "floating balls of light" that provide each eye a view of a magnified image of one of the two displays. The combination of the wide field of view, the virtual image, and the absence of imaging artifacts eliminates many of the sources of eyestrain that are present in other stereoscopic systems.

About Eastman Kodak Company and infoimaging

Kodak is the leader in helping people take, share, print and view images - for memories, for information, for entertainment. The company is a major participant in infoimaging, a $385 million industry composed of devices (digital cameras and flat-panel displays), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images). With sales of $13.3 billion in 2003, the company comprises several businesses: Health, supplying the healthcare industry with traditional and digital image capture and output products and services; Graphic Communications Group, offering on-demand color printing and networking publishing systems consisting of three wholly-owned subsidiaries: Encad, Inc., NexPress Solutions, and Kodak Versamark; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Display & Components, which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers optics and imaging sensors to original equipment manufacturers; and Digital & Film Imaging Systems, providing consumers, professionals and cinematographers with digital and traditional products and services.

About Stereomedia

Stereomedia 3D Video & Film Productions is one of the world's leading 3D stereo imaging companies, developing a wide range of Stereo 3D content and technology solutions for corporate, industrial, and government clients. Founded in 1987 as Stereomedia Productions, the company has produced high-quality 3D stereo content for such leading corporations as AT&T, Coca-Cola, and Sony Electronics as well as for NASA and entertainment/theme park clients such as Universal Studios Hollywood. Stereomedia and its subsidiaries 3D Stock Shots and StereoMed 3D Medical Communications provide Stereo3D video production, consultation and 3D film to 3D video transfer services. Stereomedia is also a source for a variety of stereoscopic viewing systems and Stereo3D video projection systems for small, medium or large audiences. For more information, visit the Web site at http://www.3Dstereomedia.com


Related Links:
Kodak 3D Stereo Display system website
Stereomedia website


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